Global streaming giant Netflix has strengthened its footprint in India with the launch of its premier visual effects and virtual production hub, Eyeline Studios, in Hyderabad. The new facility marks a major strategic step for Netflix as it taps into India’s rapidly growing animation, VFX, gaming, and comics ecosystem.
The inauguration ceremony was attended by several prominent dignitaries, including Revanth Reddy, Sridhar Babu, and Sanjay Jaju. Actor-producer Rana Daggubati also joined the event, highlighting the entertainment industry’s growing collaboration with cutting-edge technology and digital production.
Leading the initiative is Jeff Shapiro, who emphasized that the hub will serve as a center where practical filmmaking meets next-generation visual technologies. The facility is expected to support advanced visual effects, virtual production workflows, and innovation-driven storytelling for Netflix’s global projects.
Eyeline Studios operates as Netflix’s premier innovation hub focused on merging real-world filmmaking with digital production techniques. By establishing a base in Hyderabad, Netflix aims to leverage India’s skilled creative workforce while expanding its global VFX pipeline and content production capabilities.
The move also underscores India’s growing importance in the global entertainment technology landscape. With international studios investing heavily in the country’s animation and VFX sector, the launch of Eyeline Studios could further position Hyderabad as a key destination for cutting-edge film and streaming production.