Karan Johar just dropped the trailer for Pitch to Get Rich, setting social media abuzz with the caption, “Big fits. Bigger dreams. And when the founders Pitch To Get Rich — someone’s walking away richer.” The upcoming JioHotstar reality series promises a dazzling mix of haute couture and hard-nosed business, where 14 fashion founders vie for a share of a massive ₹40 crore investment pool. Launching under the JioHotstar Specials banner on October 20, the show is jointly produced by the Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment.
Taking inspiration from Shark Tank, but with the unmistakable sparkle of Bollywood, Pitch to Get Rich blends fashion, finance, and fame into one high-stakes runway. At its heart lies the same entrepreneurial spirit—only this time, it’s dressed to impress. Contestants will pitch their fashion brands and ideas before an elite panel, hoping to secure investments and mentorship that could transform their creative ventures into global labels.
The star-studded jury is made up of India’s biggest names in entertainment and style—Akshay Kumar, Manish Malhotra, Karan Johar, and Malaika Arora. They’ll be joined by investors and business moguls such as Naveen Jindal, Ravi Jaipuria, Dhruv Sharma, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar, each bringing deep business acumen to the glitzy show floor. The lineup ensures a unique blend of industry insight and celebrity charisma.
Speaking about the concept, Sanjay Nigam, founder of FEF, remarked that Pitch to Get Rich celebrates Make in India spirit while turning fashion entrepreneurship into a prime-time spectacle. He emphasized that the show’s mission isn’t just about money—it’s about empowering India’s fashion innovators with real opportunity, visibility, and mentorship. With couture meeting commerce, Pitch to Get Rich positions itself as a groundbreaking platform where creative ambition and business strategy walk the same runway.
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