On the sacred occasion of Maha Navami, Bollywood power couple Ajay Devgn and Kajol turned a festive moment into a significant professional milestone by unveiling Devgn Cinex — the newly rebranded identity of NY Cinemas.
The announcement took place at the culturally rich North Bombay Sarbojanin Durga Puja pandal in Juhu, Mumbai, where tradition, celebration, and storytelling beautifully intertwined. With drum rolls, divine energy, and an audience full of well-wishers, Devgn Cinex was officially born promising a fresh cinematic vision for the future.
Kajol, known for her warmth and grace, took to Instagram to share moments from the launch. In one picture, she and Ajay proudly held a placard bearing the new name — Devgn Cinex — followed by a heartwarming family photo soaked in the joy of Durga Puja celebrations.
“A new name, the same love for cinema, presenting Devgn CineX,”
The rebranding marks not just a name change but a strategic evolution. In collaboration with the Vishwa Samudra Group, Devgn Cinex aims to revolutionize the movie-going experience with immersive, premium formats and cutting-edge digital platforms.
With ambitious plans ahead, Devgn Cinex is set to introduce advanced cinema technologies, including AI-driven engagement tools, app-based ticketing, and seamless customer rewards systems. The vision is clear: to create a movie-watching experience that is not just entertaining but immersive and emotionally resonant.
Ajay Devgn’s commitment to cinema extends far beyond acting. Under his banner Devgn Films, he has backed numerous projects, including Kajol’s recent film Maa — a gripping tale of a mother’s unyielding love.
The launch wasn’t just a corporate announcement — it was a heartfelt celebration of Indian storytelling. Hosting the event during Durga Puja, one of India’s most cherished festivals, added a spiritual and cultural gravitas to the moment. Surrounded by tradition and festivity, Devgn Cinex made its grand debut — a perfect blend of heritage and future-forward vision.
As Indian cinema continues to evolve, Devgn Cinex arrives with a promise — to honour the past, embrace the present, and redefine the future of movie experiences across the country.
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