Ajay Devgn stirred excitement late last night by sharing a playful teaser for the upcoming song "POPO" from his much-anticipated film Son of Sardaar 2. Taking to his X profile, Devgn posted a humorous promo featuring a confused exchange—likely with filmmaker Karan Johar—where he repeatedly questions, “What is the song, bro?” only to be met with the deadpan reply: “It’s a song, bro.” The post was accompanied by the caption: “What is the song bro? Find out tomorrow along with us,” teasing fans about the release just a day ahead of its official drop.
The lighthearted promo is a deliberate marketing tactic designed to generate buzz for Son of Sardaar 2, which hits theatres on July 25. While the first film in the franchise enjoyed moderate success, the sequel has received mixed early responses, particularly regarding its trailer and soundtrack. With expectations running high, the makers seem to be relying on quirky, meme-worthy promotions to cut through the noise and reignite interest in the film.
Complicating matters is the emergence of Saiyaara, a competing film starring newcomer Ahaan Panday, which has already created ripples at the box office. Recent reports suggest Saiyaara has surpassed Rs 2.20 crore in pre-sales, indicating strong early traction. This puts pressure on Son of Sardaar 2, especially as audiences post-COVID have shown a growing appetite for fresh content over traditional star-led franchises.
The timing of the "POPO" promo seems strategic, aimed at reclaiming attention just as conversations about box office unpredictability intensify. In a landscape where legacy films are no longer guaranteed hits, Ajay Devgn’s team is banking on smart, tongue-in-cheek promotion to stand out. Whether this playful approach pays off remains to be seen, but it clearly signals a shift in how even established stars are adapting to a rapidly evolving industry.
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