Shah Rukh Khan has once again found a fun way to connect with his fans, and this time, Google Gemini has become part of the conversation. The superstar recently shared nighttime photographs of Mumbai’s iconic Bandra-Worli Sea Link, which was illuminated with spectacular visuals celebrating his upcoming action-thriller KING. The massive projections featured Shah Rukh’s face alongside the messages “CELEBRATE THE KING” and “2 DAYS TO GO”, with Google Gemini branding also appearing as part of the special display. Clearly impressed by the gesture, the actor took to social media to express his gratitude in his trademark playful style.
Sharing the photographs on X, Shah Rukh wrote, “Dost ho toh Google Gemini jaisa.. Thank you for the KING-sized love always.... had to sneak out for a drive to get this photo ha ha.. @GeminiApp” The actor’s message immediately caught attention, particularly his description of Google Gemini as a 'dost'. He also revealed that he had personally sneaked out for a nighttime drive to capture the photographs of the illuminated Sea Link. His light-hearted reaction added a personal touch to the promotional campaign, showing that he was enjoying the celebrations surrounding his upcoming film.
The Bandra-Worli Sea Link display has become one of the striking highlights of the KING promotional campaign. With Shah Rukh’s larger-than-life image lighting up the Mumbai skyline, the installation turned an iconic city landmark into a celebration of the superstar and his film. The “2 DAYS TO GO” countdown added to the excitement, while the “CELEBRATE THE KING” message gave fans another reason to share the photographs across social media. Several billboards around Mumbai have also been carrying the powerful slogan “AKELA KAAFI HAI,” further building curiosity around Shah Rukh’s character and the film's action-packed world.
The celebrations have also coincided with a special musical announcement. On his 61st birthday, Shah Rukh unveiled the first song from KING, titled 'Tu Mil Jaaye'. The romantic track features Deepika Padukone alongside the superstar and brings together Arijit Singh's vocals and a rap contribution from Ed Sheeran. The song offers audiences a glimpse of the romantic side of the film, while also renewing excitement about Shah Rukh and Deepika's on-screen chemistry. Their pairing has previously received tremendous appreciation, making their reunion one of the highlights fans are looking forward to.
Directed by Siddharth Anand and produced by Red Chillies Entertainment, KING is among the most anticipated upcoming Bollywood releases. The film features Shah Rukh Khan alongside Suhana Khan and Abhishek Bachchan, with Deepika Padukone also part of the project. The collaboration between Shah Rukh and Siddharth Anand has added further expectations, particularly after their previous successful association on Pathaan. With a combination of action, romance, a popular ensemble cast and an ambitious promotional campaign, the film is steadily building momentum ahead of its release.
Scheduled to arrive in cinemas worldwide on December 24, 2026, KING is already making its presence felt across Mumbai. And if Shah Rukh’s latest post is anything to go by, the superstar is personally enjoying every bit of the excitement surrounding the film.