Sithara Entertainments took a heartfelt trip down memory lane today as they marked 9 years of Premam (2016), the Telugu romantic classic that continues to linger in hearts long after its theatrical run. In a special anniversary post shared on social media, the production house wrote: “It all started 9 years ago with our first production ~ #Premam. Grateful for all the love and support you’ve showered on us since then! Celebrating 9 years of this magical blockbuster — a love story that never truly ended.”
Accompanied by a nostalgic montage video, the post celebrates the coming-of-age romantic drama that catapulted Chandoo Mondeti into the mainstream and solidified Naga Chaitanya’s image as a youthful heartthrob. The video, backed by Gopi Sundar’s soul-stirring score, revisits Vikram’s journey through love, heartbreak, and growth — a theme that continues to resonate with fans across generations.
Released on 7 October 2016 during the festive Dasara weekend, Premam was a Telugu remake of the 2015 Malayalam cult hit of the same name. The remake was anything but a copy-paste. Mondeti infused the film with local flavor while keeping the heart of the original intact. With Shruti Haasan stepping into the role of Sithara, and Madonna Sebastian and Anupama Parameswaran reprising their roles, the film struck a delicate balance between freshness and familiarity.
Adding to the film’s charm were cameo appearances by veterans Venkatesh and Nagarjuna, which delighted fans and gave the film an additional layer of nostalgia. A box office hit, Premam grossed over ₹73 crore and ran for more than 175 days in theaters — a feat that speaks volumes about its emotional impact and timeless appeal.
As Sithara Entertainments celebrates this milestone, Premam continues to hold a special place in Telugu cinema — not just as a blockbuster, but as a film that captured the innocence and complexity of young love in the most relatable way.
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