Shah Rukh Khan has sparked fresh excitement among fans after unveiling a striking new poster of his upcoming action entertainer King. The latest visual offers a glimpse of the superstar in a fierce avatar, with a rose between his lips and a gun in his hand, hinting at a film that blends intense action with romance. Adding to the buzz, Gauri Khan also shared the film's tagline, “Not a Killer… A Lover…”, giving fans another reason to look forward to the much-awaited release. King is scheduled to arrive in cinemas worldwide on December 24, 2026.
Sharing the new poster on social media, Shah Rukh wrote, “Aaj phir yaad aaya...Qaatil nahi Aashiq hoon. #KING In cinemas 24.12.26.” The line, which translates to “Remembered again today, I’m not a killer, I’m a lover,” adds an intriguing twist to the film's action-heavy image. The combination of a weapon, a rose and SRK's intense expression creates a striking contrast, suggesting a character who may be equally dangerous and emotionally driven. The tagline has quickly become a talking point among fans eager to discover what lies behind the film's mysterious persona.
Gauri Khan's post has further amplified the excitement surrounding the film. As Shah Rukh's wife and a producer associated with Red Chillies Entertainment, she has a close connection to the project, making her social media update especially interesting for fans. The poster's fiery backdrop and rugged visual style point towards a darker, more intense side of the superstar. While the makers have offered only a glimpse of the character through this image, its combination of romance and danger has fuelled curiosity about the film's storyline and SRK's role.
Directed by Siddharth Anand, King is being produced by Red Chillies Entertainment and Marflix Pictures. The film features an impressive ensemble cast, including Suhana Khan, Deepika Padukone, Rani Mukerji, Abhishek Bachchan, Arshad Warsi and Anil Kapoor alongside Shah Rukh Khan. With a large-scale action setup and a star-studded lineup, the film is shaping up to be one of the major Hindi theatrical releases of the year. It also brings considerable attention to Suhana Khan, who will share screen space with her father in a project that has generated significant anticipation.
The December 24 release date places King in a competitive holiday window. The film is expected to face competition from other major releases, including Avengers: Doomsday, Dune: Part Three and Nagarjuna's upcoming 100th film, King100, which has also been announced for the same date. A crowded release calendar could make the Christmas period particularly interesting for cinema audiences, with films from different industries and genres competing for attention. For Shah Rukh Khan, the festive release offers an opportunity to bring his action entertainer to a wide theatrical audience.
With its dramatic new poster, memorable tagline and high-profile cast, King continues to build anticipation ahead of its theatrical debut. The image of Shah Rukh Khan holding a gun with a rose between his lips leaves fans wondering how the film will balance its romantic elements with its action-driven story. While further plot details remain under wraps, the latest reveal has certainly added to the conversation around the superstar's next big-screen outing. King is scheduled to release in cinemas worldwide on December 24, 2026.