Twelve years ago, Salman Khan turned a simple idea into a powerful movement. What began as a humble initiative to "do something good" has now become one of India’s most recognisable fashion-for-a-cause brands — Being Human Clothing.
Marking the 12th anniversary of the brand, the Bollywood superstar took to social media to reflect on the journey that has touched millions. In a message filled with gratitude, Salman wrote: "12 years ago Being Human Clothing started with a simple thought — to do something good, to give back and to spread smiles. Today, it’s more than a brand… it’s a family that keeps growing bigger. Thank you to everyone who’s been part of this journey. 💛 Thank you for Being Human..."
Launched in 2012, Being Human Clothing was built on the foundation of Salman Khan’s charitable trust, Being Human – The Salman Khan Foundation. The goal was clear: to combine style with substance — where every garment sold contributed to education and healthcare initiatives for the underprivileged.
From t-shirts and denim to accessories and athleisure, the brand quickly gained popularity, not just because of Salman’s star power, but because of its purpose-driven message. Wearing Being Human became a statement — not just of fashion, but of compassion.
Salman’s anniversary message highlights something deeper than business milestones — the emotional ecosystem created around Being Human.“It’s more than a brand… it’s a family,” he wrote.
And rightly so. Over the years, Being Human has inspired loyalty not only from customers but also from employees, volunteers, and countless lives uplifted through its programs. Whether it's funding surgeries, sponsoring education, or providing aid during crises, the brand has constantly evolved to serve better.
With stores across India and outlets in international markets like the Middle East, France, and Nepal, Being Human Clothing has built a global footprint. Yet, its heart remains firmly rooted in India — in every village it supports, in every child it educates, and in every life it transforms.
From partnering with NGOs to launching campaigns around kindness and inclusion, the brand has become a catalyst for good, all while staying true to its fashion-forward identity.
While his on-screen charisma continues to win hearts, Salman Khan’s off-screen legacy as a philanthropist has grown just as strong. His vision for Being Human was never just commercial it was always personal. For him, giving back wasn’t a side project it was the real spotlight.
And now, 12 years later, he stands proud not only as an actor but as the founder of a movement that proves fashion can indeed be meaningful. As Being Human Clothing celebrates this milestone, it serves as a reminder that real success lies in the lives we touch, the smiles we share, and the good we choose to do.What started as a "simple thought" has grown into a powerful message of empathy, unity, and social impact — stitched into every thread of Being Human.
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