Mumbai turned up the heat last night as a constellation of stars descended for the grand launch of Patrón’s premium tequila variant, El Alto. The evening was nothing short of dazzling, with Akanksha Puri, Nushrratt Bharuccha, Isabelle Kaif, Roshni Walia, and a host of other stunning personalities gracing the launch event in style.
Held at a luxe venue in Mumbai, the event marked more than just the debut of a new bottle — it unveiled a global partnership between Patrón and Canadian-Punjabi superstar Karan Aujla, who has quickly risen as one of India’s most influential cultural voices. With the infectious energy of tequila and the cool charisma of Aujla, El Alto’s India entry made a high-octane splash.
The guest list read like a who's who of fashion, music, and film, with red carpet appearances that blended elegance and edge. From Nushrratt’s effortlessly chic silhouette to Isabelle’s understated glam and Akanksha’s bold confidence, the evening was a celebration of style, substance — and spirits.
Known worldwide for its handcrafted, luxury tequilas, Patrón aims to elevate the premium alcohol scene in India with El Alto, a smooth blend of extra añejo, añejo, and reposado tequilas. The launch, with its star power and signature flair, suggests that El Alto won’t just be a drink — it’s set to become a statement.
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