India’s bite-sized entertainment space just got a star-powered boost. On 13 February 2026, Story TV unveiled a brand-new campaign featuring cricketer Yuzvendra Chahal and TV anchor-actor Shefali Bagga, blending cricket charisma with cinematic flair.
The campaign presents a lively and witty exchange between Yuzi — humorously introduced as “Chief Story Officer” — and Shefali as they brainstorm ideas for a new short drama. What starts as a creative pitch session quickly transforms into a playful back-and-forth, mirroring the fast-paced, twist-filled storytelling that defines Story TV’s content. The energy is light, spontaneous, and sharply edited — much like the platform’s signature short dramas.
Positioned as India’s leading short drama platform, Story TV currently houses some of the country’s most-watched bite-sized shows. With its top short drama surpassing 200 million views and several others crossing the 100 million mark, the platform has built a strong digital footprint. Its library boasts over 600 short dramas spanning romance, sports, thrillers, and more — catering to audiences who crave high-impact narratives in under a minute.
Nishant Kumar, CMO of Story TV, described the brand’s journey as an evolution from pioneering the “1-Minute Break” format in India to becoming a global cultural force. Drawing parallels between short dramas and T20 cricket, he emphasized how every second counts — just like every ball in a match can shift momentum. The collaboration with Chahal and Bagga during the T20 World Cup season strategically places Story TV at the crossroads of India’s two great obsessions: cricket and storytelling.
Yuzvendra Chahal, known for his unpredictability on the field, embraced the creative shift. Reflecting on his role as “Chief Story Officer,” he shared that the campaign allowed him to showcase his fun, creative side beyond cricket. For an athlete constantly in the spotlight, stepping into acting and writing offered a refreshing experience. “The script gave me an opportunity to just be myself on screen, tell a story in under a minute and just spin a lot of fun,” he noted.
Shefali Bagga echoed the excitement, describing short dramas as a natural extension of her love for entertainment. Curious about the format for some time, she instantly connected with the concept when Story TV approached her. For her, the campaign was about experimenting with something new while staying authentic.
With over 5 crore downloads and users reportedly spending more than 80 minutes a day on the app, Story TV has rapidly scaled its presence. According to Sensor Tower, the platform has emerged as the second most downloaded entertainment app globally over the past six months and consistently ranks number one on the Play Store in its category.
As attention spans shrink and competition grows, Story TV’s new campaign doesn’t just promote content — it reinforces a format. Quick, dramatic, addictive. And now, with Yuzi spinning stories instead of just deliveries, the platform seems ready to play its biggest innings yet.
Check Out The Trailer:-