In a rapidly evolving digital age, where attention spans are measured in seconds and stories are consumed on the go, Rocket Reels is set to redefine entertainment. Touted as the ultimate vertical OTT app, Rocket Reels brings a burst of storytelling innovation straight to your pocket — fast-paced, emotionally gripping, and relentlessly engaging.
The platform offers short-format, high-impact content, carefully curated by none other than Vikram Bhatt, a name synonymous with genre-defining cinema. Whether it's horror, thriller, romance, comedy, or crime — each story is crafted for the vertical screen, optimized for speed, story, and screen-scrolling obsession.
The app was officially unveiled at a special media event this Thursday, where Vikram Bhatt himself introduced the concept and shared the compelling creative journey behind Rocket Reels.
“I had no grand idea — only fear,” Bhatt said candidly, reflecting on the challenges of writing for a new-age audience. “The kind of writing we’re used to assumes that once someone buys a ticket, they’ll at least stay until the interval. But here, the decision to continue watching is made in the first two and a half minutes — and then again in the next two and a half minutes.”
This paradigm shift in storytelling, Bhatt admits, forced him to completely rethink his approach to screenwriting. “My own kids don’t even watch full trailers anymore — they find them boring,” he shared.
“I had to unlearn everything I knew about writing. I had to learn it all over again. I had to find a way to tell a long-arc story in short, intense bursts.”
The result? A radical reinvention of narrative rhythm.
“I imagined telling a story to a four-year-old who keeps falling asleep. So I create an explosion — a dhamaka — every two and a half minutes to wake him up. That’s what I kept in mind.”
This method, he explained, was not limited to a single genre but spanned across horror, comedy, thrillers, love stories, and crime dramas.
“It has been a rebirth for me as a writer. I feel incredibly fortunate to have gotten this opportunity. I’ve discovered a whole new part of myself.”
Rocket Reels is more than just another content platform. It's a revolution in the palm of your hand, engineered for those who live fast, scroll faster, and crave stories that hit hard and leave a mark — all in vertical format.
Watch anywhere. Pause anytime. Resume like a boss.
Because this isn’t the future of entertainment. It’s already here.