In a bold move signaling the next chapter of his entrepreneurial journey, Aman Gupta, co-founder of boAt, announced that his new venture, OFF/BEAT Studios, has raised ₹100 crore in seed funding, led by Bessemer Venture Partners. The announcement highlights Gupta’s focus on technology, AI, and strategic global partnerships as the cornerstone of this new initiative.
Gupta shared his excitement on social media, tweeting: "OFF/BEAT has raised ₹100 Crore in Seed funding, led by Bessemer Venture Partners. Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that’s where the future lies. Bessemer’s track record with companies like Anthropic, Shopify, Canva, and LinkedIn says it all. I didn’t raise capital because I needed the cheque. I raised it because Anant, Vishal, and Bessemer’s partners across the world bring speed, credibility, network, and strategic support that money alone cannot buy. Announcing this on my wedding anniversary because taking on an investor is like choosing a life partner. You need to get it right. You will live with them through the highs and the lows. You need someone who understands both. @offbeatstudios1 @BessemerVPIndia"
Having stepped back from day-to-day operations at boAt in early March 2026, Gupta is now fully focused on OFF/BEAT Studios. While the venture’s specific business model remains under wraps, Gupta emphasized that the funding is not just about capital—it is about gaining access to speed, credibility, global networks, and strategic support that money alone cannot buy.
The announcement was made on a personal note, coinciding with Gupta’s wedding anniversary. He compared selecting investors to choosing a life partner, highlighting the importance of long-term alignment, trust, and shared vision in building a sustainable venture. The post was accompanied by an image of Gupta celebrating with Bessemer partners in front of their office wall, underscoring the global collaboration at the heart of OFF/BEAT Studios.
With ₹100 crore in seed funding and a focus on technology and AI, OFF/BEAT Studios aims to establish itself as a forward-looking venture, blending entrepreneurial vision with international partnerships. Investors like Anthropic, AI startup,, e-commerce platform, Canva, LinkedIn and more exemplify the caliber of mentorship and strategic guidance backing Gupta’s next big endeavor.