Panorama Studios and Cinépolis India have announced a strategic distribution partnership exclusively for the Delhi-UP circuit, marking a significant move to strengthen theatrical releases in one of the country's most important Hindi-speaking markets. Under the new alliance, films that are exclusively acquired or distributed by either Panorama Studios or Cinépolis India will now be jointly distributed across the Delhi-UP territory, ensuring wider reach and stronger market penetration.
The collaboration officially kicked off with the highly anticipated comedy Dhamaal 4 and Baby Do Die Do, laying the foundation for a long-term partnership between the two entertainment giants. Building on that momentum, the alliance now moves ahead with the release of the animated mythological film Mahaprabhu Jagannath, which hits theatres today, July 17, followed by the Hindi spiritual drama Hanuman Ansh, scheduled to release on July 31.
The partnership is expected to combine the strengths of both companies. Cinépolis India, one of the country's leading multiplex exhibitors, brings its extensive cinema network and strong presence across the Delhi-UP circuit, while Panorama Studios continues to expand its footprint as a key theatrical distributor with an increasing focus on family entertainers, mythology-based films, and faith-driven content. Together, the companies aim to maximize the commercial potential of films in this high-performing Hindi belt.
With audiences increasingly embracing diverse genres, especially family-friendly and devotional cinema, the collaboration is strategically timed. The inclusion of films like Mahaprabhu Jagannath and Hanuman Ansh reflects the growing demand for culturally rooted storytelling on the big screen. By combining distribution expertise and exhibition strength, the partnership is expected to deliver a more effective theatrical rollout for upcoming releases.
The Panorama Studios-Cinépolis India alliance signals a fresh chapter in theatrical distribution, particularly in the Delhi-UP market, where audience engagement continues to play a crucial role in a film's box office performance. As both companies look to expand their slate of joint releases, the partnership is poised to create new opportunities for filmmakers while bringing a diverse range of cinematic experiences to audiences across the region.