John Abraham brought together Bollywood glamour and football passion as he unveiled the brand-new Reebok x NorthEast United FC jerseys at a high-profile launch event. The actor, fitness enthusiast and owner of NorthEast United FC was joined by the club’s players and coaching staff as the partnership between Reebok and the Indian football side officially took centre stage. With the new Indian Super League season approaching, the launch offered a glimpse of the energy surrounding one of the country’s most prominent football collaborations.
The new collection puts performance at the forefront, with the club’s vibrant red home jersey serving as its centrepiece. Made from breathable performance polyester, the kit combines the visual identity of NorthEast United with Reebok’s athletic design language. The collaboration is not simply about giving the players a fresh look for the season; it also marks Reebok’s high-profile return to Indian football sponsorship, making the partnership significant for both the brand and the club.
John, meanwhile, looked every bit the part of a football club owner at the event. Dressed in his trademark rugged and sporty style, the actor spent time with the squad, interacting with players and coaching staff and posing for photographs. His long-standing association with fitness and sport has always complemented his role at NorthEast United, and the jersey launch offered another opportunity for him to showcase that commitment beyond the world of cinema.
But the partnership has ambitions that extend well beyond match-day merchandise. During his address, John highlighted the importance of working with Aditya Birla Lifestyle Brands, which manages Reebok in India, and positioned the collaboration as part of a larger effort to support the growth of football in the region. A key focus is grassroots development across the eight North-Eastern states, potentially giving the partnership significance far beyond the professional team.
That larger vision feels particularly relevant for NorthEast United, a club that represents one of India’s most football-passionate regions. The team has steadily strengthened its identity within Indian football, and its status as the reigning Durand Cup champions gives the new partnership an additional layer of momentum. Heading into the upcoming ISL campaign, the club now has a fresh kit, a major global sportswear name behind it and plenty of expectations riding on the season.
For John Abraham, the launch neatly brings together two of his biggest passions — fitness and football. For Reebok, it is an opportunity to reconnect with one of India’s fastest-growing sporting ecosystems. And for NorthEast United, the collaboration arrives at an important moment as the club looks to build on recent success and make an even bigger mark in Indian football. With the new red home jersey ready for action, the stage is set for the Highlanders to take their next step — this time, with some serious Reebok swagger.
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