Italian luxury powerhouse Bvlgari has announced global pop sensation Dua Lipa as its newest Global Brand Ambassador, adding another dynamic force to its glittering roster. She joins global icons Priyanka Chopra Jonas and Anne Hathaway, marking a powerful cultural alignment between music, cinema, and high luxury.
This announcement signals more than just a partnership—it represents a bold celebration of contemporary glamour. Dua Lipa, known for her fearless fashion choices and chart-dominating presence, brings a modern, edgy energy to the Roman maison’s timeless elegance. Her global appeal and unapologetic confidence align seamlessly with Bvlgari’s legacy of daring craftsmanship and statement-making design.
With Priyanka Chopra Jonas embodying cross-continental cinematic charisma and Anne Hathaway representing classic Hollywood sophistication, the addition of Dua Lipa completes a trio of women who define influence in their respective spheres. Together, they represent different generations and geographies, yet share a common thread—confidence, individuality, and cultural impact.
For Bvlgari, this is a strategic and symbolic moment. The maison continues to evolve, blending heritage with pop culture relevance. By uniting music and cinema through three powerhouse ambassadors, Bvlgari reinforces its position not just as a jewelry house, but as a cultural force shaping the language of modern luxury.
In an era where glamour is defined by authenticity and bold self-expression, this trio stands as a statement: timeless elegance isn’t static—it evolves. And with Dua Lipa stepping into the Bvlgari universe, the sparkle just got louder.