In an exciting development for sports enthusiasts and fans of the World Pickleball League (WPBL), Bollywood couple Riteish and Genelia Deshmukh, along with prominent corporate leaders Sudhir Mehta and Ajeenkya D Y Patil, have acquired the Pune franchise for the league. The newly formed team, Pune United, marks the city’s entry into the rapidly growing world of pickleball and is set to captivate the local community and beyond. The Deshmukhs are joined by corporate stalwarts Sudhir Mehta, the founder of EKA Mobility and Pinnacle Industries, and visionary educators Ajeenkya D Y Patil and Pooja Patil of Ajeenkya DY Patil University in this exciting venture.
The announcement of Pune United was made on Wednesday, December 4, 2024, and has already generated a lot of buzz. Riteish Deshmukh expressed his enthusiasm, highlighting pickleball’s rapid rise in popularity as one of the fastest-growing sports worldwide. “Pickleball’s craze and popularity are unmatched across all age groups. We’re thrilled to be a part of the World Pickleball League, and our goal at Pune United is to inspire players to give their best while also promoting a healthier, fitter lifestyle for families and communities,” said Riteish.
Genelia Deshmukh, who is equally excited about the project, echoed similar sentiments, emphasizing the sport's potential to unite and inspire. "Pickleball has the power to transform lives and create bonds beyond the court. At Pune United, our mission is simple: to ignite a passion for pickleball while fostering a culture of camaraderie, wellness, and fun," she shared.
Pickleball, known for its inclusivity and ability to bring people together, has grown exponentially worldwide. Pune United, as part of the WPBL, is set to play a key role in elevating the sport across India, particularly in Pune—a city renowned for its sporting spirit and rich cultural heritage. The World Pickleball League will officially kick off on January 24, 2025, and Pune United is ready to serve up a storm.
With its commitment to fitness, wellness, and community-building, Pune United is poised to not only champion the sport of pickleball but also contribute to Pune’s growing reputation as a center for sports innovation. Stay tuned as the excitement builds for the upcoming league and the debut of Pune United on the national stage!