The launch of Ekatra Jewels turned into a glamorous affair as several prominent faces from the entertainment industry gathered to celebrate the unveiling of the new luxury jewellery brand. Celebrities including Nushrratt Bharuccha, Mahima Chaudhary, Pragya Kapoor, Anita Hassanandani, Kushal Tandon, Kubbra Sait, Manisha Lamba, and Shivangi Joshi added star power to the high-profile event, making it one of the most talked-about social gatherings of the season.
The brand marks a new entrepreneurial chapter for television and digital content powerhouse Ekta Kapoor, who has entered India's rapidly growing luxury jewellery market as an investor, partner, and co-founder of Ekatra Jewels. Joining forces with renowned lifestyle designer Sussanne Khan, Kapoor is bringing her business acumen and brand-building expertise to a sector valued at nearly $70 billion.
Held in June 2026, the official unveiling attracted celebrities, industry insiders, and business leaders who came together to witness the launch of the women-led luxury jewellery venture. Guests were seen exploring the brand's offerings while celebrating the collaboration between two influential women known for their success in their respective industries.
Ekatra Jewels aims to carve a niche in the premium jewellery segment by catering to a new generation of conscious, independent, and style-forward consumers. The brand's vision revolves around creating timeless pieces that blend sophistication with individuality, reflecting the evolving preferences of modern women. With both Ekta Kapoor and Sussanne Khan at the helm, the venture is expected to bring a fresh perspective to the luxury jewellery space.
The event itself was a perfect blend of glamour and entrepreneurship. Nushrratt Bharuccha, Mahima Chaudhary, Anita Hassanandani, Shivangi Joshi, Kubbra Sait, and other celebrities turned heads with their elegant appearances, while the founders shared their excitement about the brand's future and its mission to empower women through meaningful design and craftsmanship.
For Ekta Kapoor, the move represents a significant strategic expansion beyond entertainment and content creation. Having built one of India's most successful media empires, she is now venturing into the lifestyle and luxury segment with a brand that reflects creativity, empowerment, and modern elegance.
As Ekatra Jewels officially begins its journey, the brand enters the market with strong industry backing, celebrity support, and a clear vision. With Ekta Kapoor and Sussanne Khan leading the charge, Ekatra Jewels is poised to make a sparkling impact on India's luxury jewellery landscape.
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