Mumbai saw a fashionable burst of star power as celebrities from television and fashion turned out in style for the grand launch of Jiya, a new lifestyle and fashion store making waves in the city’s retail scene. The red carpet sparkled with the presence of popular faces including Sara Arfeen Khan, Tanya Sharma, Rochelle Rao, and Keith Sequeira, who brought charm and charisma to the glamorous evening.
The event was a blend of style, smiles, and shopping, with guests exploring Jiya’s curated collection of contemporary ethnic wear, statement jewelry, and handcrafted accessories. Known for its fusion of tradition and trend, the store’s aesthetic clearly resonated with the fashion-forward attendees. Rochelle Rao, in particular, was spotted admiring the intricate handwork on one of the signature pieces, while Tanya Sharma posed for the shutterbugs in a chic indo-western outfit.
Actor and model Keith Sequeira added a touch of suave to the evening, while Sara Arfeen Khan brought in grace and poise as she interacted with the media about her excitement over supporting homegrown labels like Jiya. “It’s always refreshing to see a brand that respects tradition but isn’t afraid to innovate,” she said, holding up a minimalist embroidered clutch from the collection.
With live music, curated cocktails, and a crowd of influencers, stylists, and TV stars, the Jiya launch was more than just a store opening—it was a celebration of craftsmanship and community. As the night wound down, it was clear that Jiya had not only launched a brand but also made a dazzling first impression on Mumbai’s fashion map.