Aishwarya Rai Bachchan is all set to return to the Paris Fashion Week runway, bringing her signature elegance back to L’Oréal Paris’ much-awaited Le Défilé. The global beauty brand will host the ninth edition of its iconic showcase on September 28, 2026, at Place Joffre, in front of the Eiffel Tower. This year’s celebration will follow the theme “Express Your Worth”, with the event focusing on sisterhood, diversity, inclusion and the confidence to define beauty on one’s own terms.
Aishwarya’s return is undoubtedly one of the biggest highlights of the event. As a long-time L’Oréal Paris ambassador, the Bollywood star has been associated with the brand for years, and her appearance on the Le Défilé runway adds another glamorous chapter to that relationship. Her return also reflects the central message of this year’s showcase — celebrating individuality, strength and confidence. With the Eiffel Tower providing the backdrop, Aishwarya is expected to bring her unmistakable red-carpet and runway presence to the Parisian fashion spectacle.
Since its debut in 2017, Le Défilé L’Oréal Paris has grown into a major international fashion and beauty platform, bringing together some of the biggest names from entertainment, fashion and sport. This year’s impressive line-up includes Simone Ashley, Marie Bochet, Viola Davis, Cara Delevingne, Jane Fonda, Bebe Vio Grandis, Luma Grothe, Kendall Jenner, Aja Naomi King, Eva Longoria and Andie MacDowell, alongside Aishwarya. The diverse gathering of personalities is designed to celebrate women from different backgrounds and walks of life, with each bringing her own interpretation of confidence and beauty.
The Paris event will also have a special connection with Indian beauty consumers through the launch of the L’Oréal Paris Runway Matte Collection. The collection features five new shades of Infallible Matte Resistance Liquid Lipstick, specially curated with Indian skin tones in mind. Taking centre stage will be 423 Audacious Red, the hero shade that Aishwarya Rai Bachchan will wear at Paris Fashion Week. The bold red promises to add another striking element to her much-awaited runway appearance while giving Indian beauty enthusiasts a chance to recreate the Parisian-inspired look.
The excitement around Le Défilé will also travel from Paris to India. L’Oréal Paris has partnered with Amazon as its online partner and Lifestyle Stores as its offline partner, allowing consumers to experience the new collection closer to home. The brand will further take the experience to Mumbai with its first-ever masterclass in the city this October. The event will give creators and consumers an opportunity to get a behind-the-scenes look at the artistry behind Le Défilé as well as the new Runway Matte Collection.
With Aishwarya Rai Bachchan returning to the Paris Fashion Week runway, L’Oréal Paris’ ninth edition of Le Défilé is already shaping up to be a glamorous celebration of beauty and individuality. From an international line-up of powerhouse women to the launch of a new lipstick collection created with Indian skin tones in mind, the event brings together global fashion and Indian beauty in one striking showcase. And with Aishwarya once again stepping out in Paris for L’Oréal Paris, all eyes will be on the Bollywood icon when she takes the runway in front of the Eiffel Tower on September 28.