The promotional campaign for Rani Mukerji’s crime thriller Mardaani 3 has sparked heated debate after social media and sections of the public raised concerns that the marketing exaggerated real-world issues of missing girls in Delhi. Amid growing criticism, Yash Raj Films (YRF) has firmly denied the allegations.
A YRF spokesperson said, “Yash Raj Films is a 50-year-old company founded on the core principles of being highly ethical and transparent. We strongly deny the accusations floating on social media that Mardaani 3’s promotional campaign has deliberately sensationalised a sensitive issue like this and we have immense trust in our authorities that they will share all facts and truths in due course of time.”
The controversy stems from the timing of the film’s marketing, which coincided with reports that over 800 people went missing in Delhi during the first two weeks of January 2026, including 146 girls under 18. Social media posts and promotional videos for the film, featuring fictional thriller elements, were accused of amplifying fear among residents and creating the impression of a city-wide crisis.
Delhi Police officials clarified that while the cases are real, there is no organized gang causing a surge in missing persons, and the number of reported missing children and adults is in line with previous years. Authorities also warned against creating panic for monetary or promotional gain.
The campaign’s impact caught the attention of politicians as well. Delhi Chief Minister Arvind Kejriwal criticized city safety standards, while BJP leaders questioned the ethics of paid promotions and social media amplification. Meanwhile, YRF maintains that their campaign adhered to professional standards, emphasizing that Mardaani 3 is a work of fiction inspired by crime stories, not an attempt to exaggerate or manipulate public fear.
Rani Mukerji’s performance in the film continues to receive praise, but the situation has highlighted the delicate balance between aggressive marketing and public sensitivity. The controversy serves as a reminder that while hype can drive attention, it can also blur the lines between fiction and reality.
YRF’s statement reinforces their position: the company is committed to transparency, ethical practices, and cooperating with authorities to ensure that facts are presented accurately.