Sivakarthikeyan Productions has released a behind-the-scenes video offering a first glimpse into the conceptualization and creation of veteran actress Radhika Sarathkumar’s character in the upcoming Tamil film Thaai Kizhavi. The 32-second video highlights the thought process, costume design, and makeup work that shaped the character’s distinct look.
Captioned “Birth of Thaai Kizhavi,” the video sheds light on the transformation of Radhika Sarathkumar through traditional styling and emotional detailing, aiming to establish the tone of the film while building intrigue ahead of its release. The BTS clip was unveiled on X and released at 5 PM IST.
Directed by Sivakumar Murugesan, Thaai Kizhavi is positioned as a blend of comedy, drama, and suspense. The film marks a rare lead role for Radhika Sarathkumar, with the narrative focusing on emotionally driven storytelling rooted in family and social themes.
The project is produced under Sivakarthikeyan’s banner, which has previously supported content-led films such as Good Luck Sakhi. The makers appear to be continuing a strategy of spotlighting performance and character-driven narratives over spectacle-heavy promotions.
The BTS video has generated measured but focused engagement on social media, drawing attention primarily from Tamil cinema audiences and trade circles. The promotional approach signals an intent to build anticipation through creative transparency and character depth.
Thaai Kizhavi is scheduled for release on February 20, 2026, with further promotional material expected to be rolled out in the coming weeks.
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