Director James Gunn took to social media to unveil a playful new poster tied to Supergirl: Woman of Tomorrow, blending superhero spectacle with wholesome fun. Captioning the post, “Best boy alert! Keep watching #PuppyBowl to see which player wins the Krypto Superhero Play inspired by this super pup! #Supergirl lands in theaters June 26,” Gunn used the moment to spotlight one of DC’s most beloved non-human heroes — Krypto the Superdog.
The poster features an adorable CGI-rendered version of Krypto, a fluffy white pup dressed in Supergirl-inspired gear, instantly striking a chord with fans. The Puppy Bowl tie-in cleverly taps into the event’s massive Super Bowl weekend audience, positioning the upcoming DCU film as family-friendly while expanding its reach beyond traditional comic-book circles.
Krypto the Superdog has been a part of DC Comics lore since 1955, known as Superman’s loyal Kryptonian companion. In Supergirl: Woman of Tomorrow, the character is expected to play a meaningful role, reinforcing themes of companionship, loyalty, and heroism. The film is based on Tom King’s acclaimed 2016 graphic novel, which places emotional storytelling at the forefront of its cosmic adventure.
By partnering with the Puppy Bowl — an annual broadcast that draws over two million viewers — the marketing team behind the film has embraced cross-platform promotion in a way that feels lighthearted and accessible. The collaboration reflects James Gunn’s broader approach to the rebooted DC Universe, where character warmth and emotional connection sit alongside spectacle.
However, the response online has been mixed. While many fans celebrated the cute and unexpected reveal of Krypto, others voiced criticism, particularly from Snyderverse loyalists who flooded comment threads with calls to #RestoreTheSnyderVerse. Some also debated the quality of the CGI, underscoring the heightened scrutiny surrounding Gunn’s leadership of the DCU.
Despite the divided reactions, the poster has undeniably succeeded in keeping Supergirl: Woman of Tomorrow in the conversation. With its theatrical release slated for 26 June 2026, the film continues to build anticipation through unconventional and conversation-starting promotions — and with Krypto in the spotlight, the DC Universe is clearly leaning into heart as much as heroics.