The internet is officially on fire! Production house Mythri Movie Makers dropped a power-packed selfie of Allu Arjun and Lokesh Kanagaraj, sending fans into a frenzy. Captioned with pure swagger — “Icon Star @alluarjun & @Dir_Lokesh - the men who set social media on fire…” — the post celebrated a massive milestone: the #23Theme becoming the first-ever Indian film promotional track to cross 1 million reels on Instagram.
The Theme OST for AA23, composed by rockstar musician Anirudh Ravichander, achieved the feat within weeks of its January 2026 release. Crossing 1 million+ reels is no small achievement — it marks a cultural moment in Indian cinema marketing. Never before has a theme OST for an Indian film triggered this level of viral engagement purely on social media, setting a new promotional benchmark for the industry.
The viral selfie of Allu Arjun and Lokesh Kanagaraj — both sporting their signature looks — perfectly captures the creative synergy behind this ambitious pan-Indian project. Backed by Mythri Movie Makers and producer Bunny Vasu, AA23 is gearing up to begin shooting in July 2026. The energy around the film is already electric, and production hasn’t even started yet.
Lokesh Kanagaraj, known for crafting gripping cinematic universes like the Lokesh Cinematic Universe that includes blockbusters such as Vikram, brings his trademark high-octane storytelling to this collaboration. With AA23, early buzz suggests that Allu Arjun will be presented in a mass, action-driven avatar designed for multilingual domination across Telugu, Tamil, and Hindi markets.
Social media metrics are already hinting at potential box-office dominance. The combination of Allu Arjun’s pan-India appeal, Lokesh’s stylish action narrative, and Anirudh’s viral soundtrack has created a storm long before the first shot has been filmed. Hashtags like #AALoki, #AA23, and #LK7 continue to trend, reinforcing the scale of anticipation.
If the 1 million reels milestone is any indication, AA23 isn’t just another film announcement — it’s a movement in the making. With shooting set to begin in 2026 and the team boldly declaring “STRIVE FOR GREATNESS,” fans can expect nothing short of a cinematic spectacle that aims to redefine mass entertainment.