The second season of Pitch To Get Rich is officially underway, and this time the business reality show is coming back with significantly bigger ambitions. Akshay Kumar and Karan Johar were spotted on the sets on August 19 as filming commenced for the new season, which promises to bring together fashion, entrepreneurship, celebrity power and serious investment.
The biggest headline surrounding Season 2 is the massive investment pool. The Fashion Entrepreneur Fund has announced a Rs 100 crore investment fund for the upcoming season, a huge jump from the Rs 30 crore pool offered during the show's debut season. That increase gives the new edition a considerably larger financial scale and could make the competition even more attractive to emerging entrepreneurs.
Akshay Kumar and Karan Johar return as promoters of the initiative, bringing their respective strengths from entertainment, business and fashion into the entrepreneurial space. Their involvement has been one of the show's biggest attractions, particularly because the format attempts to connect promising fashion and lifestyle businesses with people who can provide more than just television exposure.
Season 2 is also expanding its fashion credentials with Masaba Gupta and Anaita Shroff Adajania joining the line-up. Both are established names in India's fashion industry, and their presence adds considerable expertise to a show focused on entrepreneurs working across areas such as apparel, beauty and lifestyle.
The show is designed to give emerging businesses access to more than capital. Entrepreneurs appearing on Pitch To Get Rich can potentially gain mentorship, manufacturing support, industry connections and the kind of visibility that can be difficult for young brands to secure on their own. With the investment pool now reaching Rs 100 crore, the stakes for participants are naturally much higher.
The initiative also has backing from prominent names in the business world. Corporate leaders and investors including Gautam Singhania, Ravi Jaipuria and Naveen Jindal are associated with the project, adding another layer of credibility to a format that aims to bring the worlds of entertainment, fashion and business together.
For Akshay Kumar, the project represents another extension of his growing involvement beyond traditional film acting. The actor has increasingly explored entrepreneurship, brand building and business ventures, and Pitch To Get Rich gives him another platform to engage directly with India's growing community of entrepreneurs.
Karan Johar, meanwhile, brings decades of experience in entertainment and fashion to the table. His understanding of branding, popular culture and consumer trends makes his participation particularly relevant for entrepreneurs hoping to build lifestyle-oriented businesses that can connect with a larger audience.
The show is being produced in collaboration with Dharmatic Entertainment, the digital arm of Dharma Productions, and is slated to stream on JioHotstar. Following the first season, the second edition is expected to continue its focus on businesses operating across fashion, beauty, lifestyle, apparel and direct-to-consumer categories.
What makes Season 2 particularly interesting is the scale of the opportunity. A Rs 100 crore investment pool is not simply a bigger number for promotional material; it potentially changes the level of businesses that can enter the competition and the kind of growth opportunities they can pursue. Entrepreneurs will now be pitching not just ideas, but potentially businesses ready for serious expansion.
The commencement of filming brings the second chapter one step closer to viewers. With Akshay Kumar, Karan Johar, Masaba Gupta and Anaita Shroff Adajania at the forefront, alongside established investors and business leaders, Pitch To Get Rich Season 2 appears determined to make entrepreneurship as entertaining as it is ambitious.
From fashion labels and beauty startups to D2C brands looking for their next big breakthrough, the new season promises plenty of pitches, big numbers and even bigger dreams. And with Rs 100 crore on the table, this time the pitch is clearly going to be worth watching.
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