G-SHOCK, the pioneering watch brand from Casio, has launched a dynamic new campaign featuring their brand ambassador, actor "Vicky Kaushal." Building on the brand’s iconic message — Rise Above the Shocks — the campaign highlights G-SHOCK’s signature styles while celebrating a generation that is redefining toughness.
At the forefront is the DW-5000R, a modern tribute to the original G-SHOCK that sparked a global movement. Known for its distinctive square face, durable resin construction, and street-ready design, this watch is a statement for those who live by their own rules. Complementing it are styles like the GA-2100, DW-5600, and GA-110 — each embodying G-SHOCK’s spirit of resilience, creativity, and identity.
"Vicky Kaushal" shared, There is strength in silence and power in perseverance. Rise Above the Shocks represents everyone who has the resilience to overcome life’s toughest challenges with a never-give-up attitude. That’s what G-SHOCK stands for, and I’m proud to be part of this story.
The campaign was produced in collaboration with Method Productions, led by producer Ravneet Mahajan and director John Fredrick Peter. Together, they crafted a story that balances grit and authenticity, capturing what toughness means to today’s youth.
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