Amid growing speculation and online debates surrounding the state of the Telugu film industry, T.G. Vishwa Prasad, the producer behind People Media Factory, has stepped forward to clear the air. In a detailed public statement, he addressed what he called “recent misreadings” regarding his comments on Hyderabad-based talent and alleged entry barriers plaguing the film ecosystem.
Setting the record straight, Vishwa Prasad emphasized that Hyderabad is a powerhouse of talent, with 60–70% of the current Telugu cinema workforce—including in his own productions—originating from the city. “Their contributions have been and continue to be central to the industry's growth and vibrancy,” he noted, pushing back against claims that he had dismissed or undervalued local artists and technicians.
Where his original remarks drew attention was on the issue of skill gaps and entry barriers, which he now says were misinterpreted. He clarified that the widening skill gap—from 10% to about 40% over time—is not a reflection of Hyderabad’s talent pool but rather the result of “artificial blockades” within the system. These, he claims, include abnormal fees ranging from ₹75 to ₹77 lakh allegedly demanded by vested interests, making it difficult for new talent to break in.
His use of the term “industry nexus”—which sparked controversy—was also explained. Vishwa Prasad said his comments were directed specifically at insider networks that profit from maintaining exclusive access to opportunities while preventing a healthy influx of emerging talent. “These actions are detrimental, as they not only increase costs but also stifle growth,” he wrote, making it clear his criticism was aimed at systemic dysfunction, not individuals.
Importantly, Vishwa Prasad reiterated his commitment to nurturing local talent, stating that while Hyderabad already contributes the majority of the workforce, there is a pressing need to open more doors, reduce reliance on external hires, and invest in upskilling local professionals. “Our goal should be to minimize reliance on external hires, recognizing and supporting our own,” he asserted.
In conclusion, the statement strikes a balanced tone—defending Hyderabad’s artistic community while challenging the opaque structures that, in his view, limit creative growth and opportunity. He called for an industry that prioritizes merit, accessibility, and skill development—a sentiment that resonates as Telugu cinema continues to scale national and global markets.
By addressing the backlash head-on, T.G. Vishwa Prasad may have not only defused the controversy but also ignited a much-needed conversation about gatekeeping, accessibility, and the future of regional cinema.