Following Yami Gautam Dhar’s viral post criticizing the alleged practice of “paid hype” in Bollywood, Hrithik Roshan took to social media to voice his support and emphasize the wider implications for the industry. In his tweet, Hrithik wrote, “More than anything, the golden thing that gets lost and leaves them and all of us impoverished is the journalists’ true voice… Only true opinions have the potential where feedback helps us evolve.” He highlighted that when freedom of expression is compromised, both journalists and filmmakers lose the opportunity for honest feedback, stunting creative growth.
Hrithik’s reply underscores the importance of authentic critique and the dangers of manipulating publicity to manufacture “hype.” He stressed that real opinions from critics are essential not only for transparency but also for the evolution of Indian cinema. Without this integrity, he warned, neither journalists nor creators can hope for genuine professional satisfaction.
Industry insiders and former critics have noted that this “parasitic” culture of paid hype has persisted for years, often benefiting a few while undermining the credibility of reviews and audience trust. By contrast, South Indian cinema is often cited as a more unified industry where such practices are far less prevalent, allowing films to be judged on merit rather than marketing manipulation.
Hrithik’s public stance aligns him with a growing chorus of voices advocating for ethics, transparency, and creative honesty in Bollywood—a debate reignited amid the ongoing pre-release buzz around Aditya Dhar’s spy thriller Dhurandhar.
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