In an era where follower counts often sit beside filmographies, Rajeev Siddhartha has offered a refreshingly nuanced take on the growing overlap between actors and social media influencers. The Four More Shots Please! actor didn’t dismiss influencers outright — in fact, he acknowledged their talent — but questioned whether the industry is slowly confusing two very different skill sets.
When asked whether the market feels unfair to gifted actors who aren’t active on social media, Rajeev responded with honesty: “It's true, but obviously, influencers are good actors, too. So, they should obviously get a chance.” That opening line is important. He isn’t gatekeeping. He isn’t drawing battle lines. Instead, he’s pointing toward something subtler — the system itself may be shifting in ways that reward visibility over invisibility, performance over craft.
He went on to articulate a distinction that many actors privately feel but rarely say out loud: “An actor doesn't mean you want to show your life to the world. Right? An actor is an actor who plays a character.” For Siddhartha, the essence of acting lies in transformation, not transparency. He even shared that his own social media page largely features posters and trailers — much to the frustration of managers who urge him to “make some Reels.” His response? “I can't do it… I'm sure I can do it, but it's not me. I'm very clear that I get work for my work.”
What makes his perspective compelling isn’t resistance — it’s restraint. Siddhartha isn’t claiming moral superiority. He openly admits that trends exist and that many people follow them successfully. But he chooses not to. “If the trend these days is that you make Reels and do this, but I don't want to follow that trend, dude, it's not me.” In a business driven by momentum, that’s a quiet act of rebellion.
Perhaps his sharpest observation comes when he questions the assumption that followers equal viewers. “It doesn't mean that even if you have some followers, all those followers will watch your show. They're just following your Reels… They won’t see a whole show of three hours, five hours for you.” It’s a practical insight. Digital engagement and long-form storytelling aren’t necessarily the same currency. The ability to hold attention for 30 seconds doesn’t always translate to sustaining it for two hours.
Ultimately, Siddhartha frames this influencer wave as a “phase” — one that may naturally balance out over time. He expresses empathy for theatre actors and craft-driven performers who dedicate years to honing their skills, only to lose opportunities due to lower follower counts. “Because you're an actor and an influencer, you're totally two different things. Exactly. It's so simple.”
And maybe that simplicity is his real point. Not that influencers don’t belong. Not that actors shouldn’t evolve. But that art and algorithms don’t have to be the same thing. In a world obsessed with being seen, Rajeev Siddhartha is making a case for being watched — on screen, in character, where the craft truly lives.
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