The much-awaited Ramayana just got a massive global marketing boost as YouTube sensation MrBeast joined Bollywood superstar Ranbir Kapoor for a special promotional showcase in Mumbai. On September 26, 2026, MrBeast arrived at the Prime Focus/DNEG studios in Film City, where he met the team behind Nitesh Tiwari’s ambitious epic. Ranbir Kapoor, Sai Pallavi, Ravi Dubey, director Nitesh Tiwari and producer Namit Malhotra were also present, with the entire team posing for the paparazzi.
The high-profile gathering brought together two very different worlds—Indian cinema and the global digital creator ecosystem. MrBeast, whose YouTube following runs into hundreds of millions, is one of the biggest creators on the planet, making his association with Ramayana a notable promotional move. The special panel and interaction were designed to take the conversation around the film beyond the traditional Bollywood audience and connect the project with a much wider international digital community.
Ranbir Kapoor, who plays Lord Rama in the film, was among the key attractions at the event, while Sai Pallavi appears as Sita and Ravi Dubey takes on the role of Lakshmana. Their presence alongside Nitesh Tiwari and Namit Malhotra added to the scale of the showcase. With the cast and creative team coming together with MrBeast, the event offered a glimpse into how the makers are attempting to position Ramayana as a global cinematic spectacle.
The collaboration also highlights the changing nature of movie promotions. Traditionally, large Bollywood films have relied on trailers, songs, television appearances, outdoor campaigns and celebrity events to reach audiences. Bringing in a creator with an enormous international digital audience signals a more global and digital-first approach. For Ramayana, which is being mounted on an ambitious scale with international aspirations, the partnership could help introduce the project to viewers who may not typically follow Indian film promotions.
Directed by Nitesh Tiwari and produced by Namit Malhotra, Ramayana is being planned as a two-part epic. The first instalment is currently scheduled for a worldwide theatrical release in November 2026, with the makers targeting the Diwali period, while the second part is planned for 2027. The film has already generated significant curiosity because of its star-studded cast, ambitious scale and the challenge of bringing one of India’s most celebrated mythological stories to the big screen.
With MrBeast now joining Ranbir Kapoor, Sai Pallavi, Ravi Dubey, Nitesh Tiwari and Namit Malhotra for the promotional campaign, Ramayana is clearly looking beyond conventional boundaries. The September 26 event in Mumbai brought together Bollywood royalty, filmmaking talent and one of the world's biggest digital creators under one roof. As the countdown to the first part continues, the makers are increasingly presenting Ramayana not just as a major Indian release, but as a film aiming to capture attention on a global stage.
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