The Bhamla Foundation has officially launched its World Environment Day 2025 campaign—Tik Tik Plastic 3.0—with Bollywood stars Ajay Devgn and Sharvari Wagh as the new faces of the movement. Spearheaded by foundation chairman Asif Bhamla and curated by acclaimed filmmaker Imtiaz Ali, the campaign was unveiled today with the mission to #BeatPlasticPollution and reignite public engagement with one of the planet’s most urgent environmental challenges.
At the launch event, Ajay Devgn sported a rugged look in brown pants and a muted blue shirt, while Sharvari brought a casual-chic vibe in a white tracksuit paired with a pink T-shirt. The two stars posed with the campaign’s official placard, signaling their full support for the cause. Their involvement underscores the campaign’s goal of leveraging celebrity influence to drive mass awareness and action, especially among younger audiences.
Tik Tik Plastic 3.0 is the third iteration of the Bhamla Foundation’s innovative plastic awareness campaign, which uses a unique blend of entertainment, advocacy, and grassroots outreach to spread its message. By bringing together artists, influencers, and environmentalists, the foundation hopes to build on the momentum of its previous campaigns and mobilize communities to adopt sustainable habits.
Leading up to World Environment Day on June 5, 2025, the campaign will roll out across multiple platforms, featuring short films, social media drives, and interactive community programs. With Ajay and Sharvari at the forefront, Tik Tik Plastic 3.0 aims to not just raise awareness, but to spark real change—urging citizens to rethink their relationship with plastic and commit to a cleaner, greener future.
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