In a move no one saw coming — perhaps not even himself — veteran filmmaker Ram Gopal Varma has officially stepped into the world of advertisements. The man known for reinventing Indian cinema with gritty realism and narrative boldness is now the face of… a construction company. Yes, you read that right.
Taking to Twitter, RGV wrote: “I never thought I will feature in advertisements… but NEVER say NEVER. The CONCRETE POWER of #360BroadConstructions convinced me.” The ad, directed by Deepak Avula, is set to release soon via Arthome Advertisors, and fans are already curious to see what happens when RGV’s trademark unpredictability meets brand marketing.
While this might seem like a left-field move, it isn’t entirely random. Before he became a filmmaker, Ram Gopal Varma actually studied civil engineering, so perhaps endorsing a construction brand isn’t that much of a leap after all. It's a full-circle moment — from building stories to promoting buildings.
Known for films like Satya, Company, and Sarkar, Varma has always enjoyed challenging conventions, and this endorsement is no exception. If anyone can make a concrete slab sound dramatic, it’s RGV. And with Deepak Avula at the director’s chair, the video ad is bound to be anything but boring.
Whether this is a one-off or the beginning of a new chapter in RGV’s unconventional career, one thing’s clear: never say never. Especially when Ram Gopal Varma is involved.