Artificial intelligence has rapidly entered almost every part of the creative industry, from writing and visual design to music and content development. While AI can certainly make several processes faster, the growing dependence on technology has also sparked an important question: what happens to the human emotion and originality that make creative work truly connect with an audience? Award-winning writer and producer Vaibhav Modi believes creators should think carefully before allowing convenience to replace the very reason they entered the creative field.
Speaking about the increasing dependence of young people on AI, Vaibhav said the subject frequently comes up in conversations because he works with people from different age groups. “Since I am a producer and work with people of various ages, this is a topic that frequently comes up in our discussions,” he said. For Vaibhav, choosing a creative career was never simply about having a job. He explained, “We could have chosen other paths—I could have sold credit cards, or we could have worked in sales or marketing for a company manufacturing soap or oil. We chose this field because we felt that by expressing ourselves, we could offer something to the world.”
According to the producer, creative professionals have something incredibly valuable at their disposal—the opportunity to express an original thought and potentially influence the way people see the world. “Now, you have that very opportunity. You are sitting in a position—in a room, among people—where others are eager to know what is going on in your mind; they want to hear your original ideas—ideas that can offer a fresh perspective on things,” Vaibhav said. His point is simple: if people are already interested in hearing what a creator personally thinks, outsourcing that expression to AI merely for convenience could defeat the purpose of being a creator.
Vaibhav particularly questioned the idea of using AI simply because it can save time. “In such a context, why would you choose to let AI handle the work just to save time?” he asked. He believes the value of creative work lies not only in the final product but also in the personal investment behind it—the thoughts, experiences and emotions that a human creator brings to the table. For him, technology can be useful, but it should not become a substitute for the creative instinct that makes someone choose storytelling as a profession in the first place.
“The moment you feel that the work you are doing is no longer an opportunity you cherish, that is the time to do something else,” Vaibhav added. Calling it his personal view, he acknowledged that his perspective might sound “a bit old-fashioned,” but his argument comes from the belief that creative opportunities should be valued rather than treated merely as tasks to be completed as quickly as possible. In an industry where originality and emotional connection remain crucial, his comments underline the importance of knowing where technology ends and personal expression begins.
Vaibhav Modi is an award-winning writer, producer and lyricist who has worked across television, films and OTT. He is the founder and director of Victor Tango Entertainment and is known for creating, writing and producing the spy thriller series Mukhbir: The Story of a Spy. His creative credits also include films such as The Legend of Drona, 99 and Chal Chala Chal, while his work as a lyricist has seen him collaborate with artists including Papon, Sunidhi Chauhan and Dhruv Ghanekar. Having held senior positions at major media companies before starting his independent venture, Vaibhav’s perspective reflects an industry veteran’s larger question for the new generation of creators: if your original ideas are what people want to hear, why hand that opportunity away simply to save a little time?