Emporio Armani has announced acclaimed actor, filmmaker, producer, singer and cultural icon Farhan Akhtar as its new Brand Ambassador for Watches in India. Known for his ability to move effortlessly across different creative fields, Farhan brings a distinctive mix of style, ambition and individuality to the luxury watch brand. His versatile personality and contemporary appeal make the association a natural fit for Emporio Armani’s vision of modern elegance.
For decades, Emporio Armani has stood for contemporary design with a progressive spirit, creating a style that feels sophisticated while staying connected to the changing times. Farhan Akhtar reflects that same philosophy through his own career, constantly reinventing himself without losing his creative identity. From filmmaking and acting to music and performance, his journey has been defined by experimentation, authenticity and a willingness to explore new territories.
With a career spanning more than two decades, Farhan has established himself as one of India’s most respected creative personalities. Whether behind the camera as a director and producer or in front of it as an actor and performer, he has consistently carved his own path. His work has also extended beyond cinema, with his achievements as a singer, writer and athlete adding more dimensions to his already diverse persona.
Farhan’s association with Emporio Armani Watches also brings together two worlds that place a strong emphasis on individuality and timeless style. As a globally recognised artist with a significant cultural influence, he connects naturally with a younger generation that increasingly looks for substance and personality alongside luxury. The partnership celebrates the idea that personal style is not simply about following trends, but about confidently making them your own.
Speaking about the association, Farhan Akhtar said, “I’ve always admired Emporio Armani for its ability to remain relevant without chasing trends. There is a timelessness to the brand that comes from being confident in its identity while continuing to evolve with the times. That’s a philosophy I deeply respect, and one that makes this association with Emporio Armani Watches especially meaningful for me.”
As the Brand Ambassador for Watches in India, Farhan Akhtar will play an important role in strengthening Emporio Armani’s presence in the country’s rapidly evolving luxury market. The collaboration is expected to bring the brand’s signature blend of modern design and enduring elegance closer to a new generation of Indian consumers, while further establishing Farhan as a style and culture icon whose appeal goes well beyond the world of cinema.