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TV18 Broadcast forays into the US market with News18 India

Atul Gadhavi | August, 02 2014

TV18 Broadcast Limited, India's leading news and entertainment network, has now entered the US market with the launch of News18 India, a 24 hour television news channel designed to give global audiences a window into India. The channel went live on July 30 on Dishworld and Dish Network Channel 711. News18 India is already present in key South Asian diaspora markets that include the UK, Singapore, and the Middle East and is distributed by IndiaCast, a TV 18 and Viacom 18 company for monetizing its channels and content in India and Overseas.

In the US, News18 India will be available to viewers on the International base pack, English News pack and Hindi Mega pack.

News18 India is produced by the same editorial team that runs TV18’s leading business and general news services in India that include CNN-IBN, CNBC-TV18, CNBC TV18 Prime HD, IBN7, CNBC-Awaaz and CNBC Bajar.  

Commenting on News18 India’s US foray, Avinash Kaul, CEO, IBN News Network said, “It gives me immense pleasure to expand our global footprint and to take the best of Indian News to every household outside of India. News18 India is a destination for definitive news for the Indian Diaspora, a community of high achievers seeking Indian news and for ethnic conglomerates with business interests in India. At a time when the world is watching India, News18 India will serve as the world’s window into India.”

Gaurav Gandhi, Group COO, IndiaCast added here, “After the UK, Singapore and the Middle East, News18 India now launches in the United States. We are confident that News18 India, with a customised offering for the US market, will fill the void of a comprehensive business and general news service from India. This would be our seventh channel on the Dish network and with them we found a perfect partner to bring this channel to all viewers who want a window into India.”

In addition to News18 India, IndiaCast distributes general entertainment channel Colors, its sibling Rishtey, MTV India International and six ETV branded services in overseas markets.

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