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Allied Media Ropes in Santanu Bhattacharjee to Head Panasonic Business

News Helpline | August, 29 2012

Percept Limited operated, the media planning, buying and evaluation arm, Allied Media Network has appointed Santanu Bhattacharjee as Business Head of Panasonic. He is supposed to report to Surbhi Murthy, Associate VP and will operate from New Delhi. Santanu’s job will be to strategies all the categories of Panasonic and its physical distribution channel partners nationally. He also will be instrumental in advising the client on media penetration in different geographical markets.

Bhattacharjee has more than a decade’s experience and has worked as Director, Business Development in Mindshare, and before that in IMG and Panacea Biotec. PM Balakrishna, COO, Allied Media Network, commented, “We are extremely pleased to welcome Santanu in our team. He has a varied background across critical branding portfolios and will add a tremendous value to our company which is a young organisation growing at break-neck speed. He has a deep understanding of the business of media and I am confident that he will drive our unrelenting focus on building and adding constant value for our discerning clients.”

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