News Helpline | May, 10 2014
The actor has played different roles in the last 25 years : an actor, producer, host, endorser, cricket enthusiast, brand ambassador, entrepreneur, educationist, friend, business partner, orator…the list continues! And for each role that he offered, there was a Consumer.These consumers have trusted him, believed in him, loved him, criticized him, ditched him, and went back to him from time to time : but never ignored him! This book is the story of SRK and his Fans/Audience/Consumers all through his starry journey in the entertainment industry.
Jayesh Parekh, Co-founder of Sony Entertainment Television puts it as “Koral Dasgupta’s ambitious attempt to understand Shah Rukh Khan’s consumers have required collating endless media reports, observing thoroughly the star’s fanfare and bringing them all together to create a convincing story, where HERO is that Consumer who has ever loved and cheered for Khan!”
In this seminal work, author Koral Dasgupta takesus behind the scenes with the phenomenon called Shah Rukh Khan'. She chronicles his rise to fame as an actor, examines the reasons for his long supremacy at the top, analyses his moves in the business of entertainment and lauds his deep connect with the consumer. In this - Shah Rukh Khan's 25th year in showbiz -'Power of A Common Man' entertains and educateswith its quirky study and refreshing viewpoints.
About the author
Koral Dasgupta is an academic, management consultant and content editor. Her research papershave been published in leading journals and presentedat renowned B-Schools across India. Being a keenobserver of Bollywood, she loves to dig out academiclearning from the bling of films. She is also a freelancepainter; her paintings draw inspiration from Indianmythology and the Madhubani art form, and arecorporate gifts for many organisations. Wife of bestselling author Tuhin A. Sinha, books are a non-negotiable hobby-turned-work for Koral.
The book will be released on 15th May, but it can be ordered by loging on to www.infibeam.com
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