Actor and fitness icon Milind Soman has made his first ever investment foray in the health and wellness sector, with  Stayfit Enterprise Pvt Ltd – a natural health food startup that makes food products under the brand name ONTHERUN. The actor is also the brand ambassador of the brand going forward.

“Bajirao Mastani” actor Milind Soman along with Shilpa Phadke launched the wide variety of energy bar. The actor, who is also noted marathon runner expressed that parent, should encourage kids to eat healthy.

“As I grow older I really need to be more careful about my health. And it is never too early to start caring for your health. I would like that even parents should understand that they should encourage their children to eat healthy”

“Parents must make a priority that children develop healthy habits. Health and Taste are not two opposite ends of spectrum but they aren’t” adds Milind.

Milind Soman also talked about graduated from being a consumer of ONTHERUN products from the prototype stage when he encountered them at a marathon expo in Pune.

Milind is an avid and a very strong sportsman. He has been a national level swimmer. He has been a Limca record holder for running 1,500 km in 30 days time, for greenathon and also the ambassador of Pinkathon, India’s biggest ‘women only’ marathon.

In 2015, Milind completed the Ironman challenge in 15 hours and 19 minutes, in his first try.