‘Zee America’ has recently signed a long-term distribution agreement with the group of Ethnic channels for ‘Zee Cinema’ Canada. Under this agreement, this group of ethnic channels will be permitted to broadcast ‘Zee Cinema’ in Canada on cable and satellite platforms.
Speaking on the contract, Suresh Bala, CEO, ‘Zee America’ said, “It is an achievement for us and for the first time we succeeded in marketing brand ‘Zee Cinema’ in Canada. This Canadian group of ethnic channels has audiences with different religions and language heritage which will prove to be helpful to increase the distribution. Currently ‘Zee Cinema’ is only available at linear service but we hope that the ‘Zee Cinema’ will also be available on mobiles in near future.”
ZEE Cinema is ZEE's top rated Bollywood Entertainment channel. Its library features over 5000 hours of movies! ZEE Cinema brings viewers top movies including classics and fresh new releases! Viewers can watch their favorite movies such as Agneepath, Agent Vinod, Don 2, Desi Boyz, Barfee etc. along with all time hits such as Taare Zameen Par, Rock On, Jab We Met and classics such as Awara, Sholay, Bobby and Padosan among others.
"We are delighted to partner with the ZEE TV Group for the launch of ZEE Cinema in Canada. Bollywood today is a global, phenomenon and ZEE Cinema is its biggest custodian." said Slava Levin, Co-Founder and CEO of Ethnic Channels Group.
Added Hari Srinivas, President Ethnic Channels Group, "Ethnic Channels Group Believes in the brand equity of its content partners, and it will be our primary objective to increase this for ZEE Cinema in Canada."