Sun, 24 Jan, 2021
For daily updates of Bollywood news and gossips please subscribe here.
   

Viacom 18 and Amagi pioneer micro-targeting of ads on TV

| August, 22 2013

In one of the biggest innovations in media, Viacom18 and Amagi Media have announced a revolutionary alliance to increase advertising effectiveness on television. In a day and age where geo-targeting is the way to go, the media industry can look forward to some cutting-edge advancements through Amagi’s technology.

Using Amagi’s DART technology platform, Viacom18 will enable Hindustan Unilever (HUL) to simultaneously run different television ads in different regions on Nickelodeon. This innovation will allow HUL to micro-target their communication in each region. Amagi calls this “creative-versioning” where different television creative in terms of product variant or a different creative rendition of the same advertiser is played in different regions on the same channel simultaneously.

Creative versioning addresses critical needs of both broadcasters and advertisers seeking to optimise their Return on Investment (ROI) from a television spot. Given TRAI’s recent 12-minute ad cap ruling on advertising, broadcasters and advertisers have been seeking ways to optimise their RoI and stretch the time within the limited inventory.

Sudhanshu Vats, Group CEO, Viacom 18, said, “As a leading broadcaster, Viacom 18 has been pioneering several innovations and has been at the forefront of providing newer platforms for improved customer deliveries. This initiative further builds on our strategic thrust of sharper segmentation. We are pleased to partner with Amagi and Hindustan Unilever on this unique concept of micro-targeting.”

Srinivasan KA, Co-Founder, Amagi Media, said, “We are happy that we have been chosen as the partner to enable this innovation. This is the first time worldwide in television advertising that a single spot bought nationally has been used to communicate different brand messages in different regions. Such micro-targeting is going to be the future of television advertising.”

Amagi is a next-generation TV ad network that enables advertisers to target their spend effectively on television. Amagi works with over 15 television channels offering geo-targeting in over 100 cities and has more than 2,000 clients on its roster. Amagi has a strong international presence as well across Asia-Pacific, Europe and the Americas enabling international television networks to deliver localised feeds across geographies and reaching out to new geographies replacing satellite with Amagi’s cloud platform. Amagi was recently adjudged the second-fastest growing technology company in India by Deloitte Touche Tohmatsu.

 

    Related Articles

    Related Photos

    Sara Ali Khan For The Media Interactions Of Her Film Simba At Jw Marriott Juhu
    Yogesh lakhani of Bright Outdoor media celebrated his birthday with 500 orphans at Bal Bhavan NGO
    Kanika Kapoor Spotted During Media Intraction On World Music Day
    Sonam Kapoor At Film Neerja Success Celebration With Media
    Indian Comedian Kiku Sharda At Press Confrence
    Akshay Kumar and Nimrat Kaur at Media Interaction Of Film Airlift
    Deepika, Big B, Irrfan At Film Piku Media Meet
    Nissan And 92.7 Big Fm Join Hands for he Biggest Media Event
    Bolly Celebs at the 1st Trisha Media Rajasthan Cinema Awards
    Aamir Khan celebrates his 50th birthday with the media

    Related Videos

    Comedian Krishna Abhishek soon working with Ajay Devgan
    Twinkle Khanna At The Press Conference Of Outlook Social Media Awards
    Sushant Singh Rajput Lashed Out On A Journalist
    Stand Up Comedian Sunil Pal At 1st Films Today Awards
    Exclusive interview with Johny Lever for his prominent role in Hotel Beautifool
    Interview With Karanvir Sharma, Mannara & Anubhav Sinha For Movie ZID
    Interview With Director Saurabh Varma & Raj Malik For Movie "Meet The Patels"
    Paresh Rawal And Anu Kapoor At Mahurat Shoot Of Movie Dharam Sankat Mein
    Life Sketch Of Raju Srivastav (Part 2)
    Life Sketch Of Raju Srivastava (Part 1)

    For More News and Gossips of Bollywood
    like our facebook page

      facebook